Albert Einstein is famously quoted for having said:
Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.
The creative power of the human mind is incredible and the room for innovation in almost any industry is vast. Exercising that potential is where a keen eye is required, spotting the need and filling it.
Take, for example, The Glif. A tripod “mount” for the iPhone 4.
From professional filmmakers wanting to capture a unique angle with their iPhone on the go, to amateur video bloggers making their daily video recordings, the Glif opened up a new range of options when it came to producing and consuming content through the iPhone.
The two guys that came up with the idea explain what it is and why they invented it on their Kickstarter* page. (Take note how much startup capital they raised compared to how much they were initially asking for! How’s that for satisfying an industry need?!)
In much the same way, the Rocket team have noticed the need for faster and more eco-conscious company and trust registrations.
To cater to this growing need, we are working on an idea that will not only speed up the registration process but will continue to provide the same level of excellence in our products and service that you have come to expect.
As the idea is still being worked on, I cannot say too much yet, but rest assured I will be back with another update very soon!
* Kickstarter is a website where anyone with an idea can create a profile, set up their pitch and rely on the global community to back their project. Some people have even made over a million dollars from their Kickstarter campaigns to see their ideas come to fruition!