Liftoff! (Press Release)

The new Rocket logo - small

Contact: Laneth Sffarlenn
P: 1300 762 538



Custom designed software pushes Rocket to the head of its industry.

Having recently celebrated its first anniversary in business, Rocket Registrations is set to shake things up in the corporate registry industry with its custom-designed software, making it one of the fastest company registration businesses operating in Australia.

With an eco-friendly business plan and a goal of reducing the carbon footprint across our industry, Rocket’s company and trust formation software allows for minimal consumer wastage by providing electronic documents and storing everything in the ‘cloud’.

Making it easy to take a business idea from concept to reality is our aim and we believe we have achieved this. There is no need for post or couriers, no extra steps sending things between our offices and government departments, and no lost documents!

With the global shift towards running ‘paperless’ offices, Rocket helps bring businesses one step closer to that goal while maintaining the highest levels of speed and accuracy in our excellent quality products and service.

#          #          #

For more information about this topic, please call Laneth on 1300 ROCKET (1300 762 538) or email Laneth at

Blog Action Day 2012

Back in the office after a whirlwind weekend at the ProBlogger Training Event and my mind is buzzing with ideas for how to take Rocket forward in the social space, both on and offline.

One of the biggest things I took away was a sense of and emphasis on a word that is steadily becoming a bit of a mantra for me: Community. Everything from local communities to our world as a whole, we’re all in this together!

A community is much more than just the people who make it up. It’s our actions and motivations and desires. It’s how we interact with each other, how we uplift each other and support our mutual growth.

Working together is key to a sustainable community and something that I feel many of us do well.

Connecting Communities

I had the pleasure of speaking with Stephen from World Vision at the ProBlogger conference, discussing the work that bloggers do each year by leveraging their audiences and influence to help spread word about the work that World Vision does and the communities they are helping.

It’s an amazing concept: bloggers getting the chance to visit these communities and writing about their experiences. It presents an excellent opportunity to get involved in directly supporting the communities in need and seeing first-hand the work that World Vision does.

Another amazing concept was “Do it in a dress”, a fundraising initiative dreamt up by the charity organisation One Girl.

Though I didn’t get to speak with her myself, Chantelle Baxter stood up the front of the room in a school uniform during the keynote talk on Friday morning and told us the story of how she left her old life as a web designer behind to devote herself to founding and running One Girl. After being exposed to the plight of girls and women in Sierra Leone, she decided that something needed to be done.

The do it in a dress campaign sees both men and women wearing dresses while doing a range of activities, all in the name of raising much needed funds that are turned into educational scholarships for girls in Sierra Leone that would otherwise not have the chance at attending school.

Getting Involved

With the internet being a prolific tool in our society, every business is likely to have a website (or at least a Facebook Page) to help describe and promote their services, and this applies to charities and community organisations as well.

Much the same as Chantelle starting One Girl, many of these organisations are started after a personal experience and desire to make a difference in the global community. Some people spend much of their time working or volunteering for these organisations and communities, making a real difference in the lives of many people around the world.

But you don’t necessarily need to sell your home and move overseas to make a solid difference these days. The social web is creating an incredible base from which a lot of the work that charity organisations do can be coordinated, promoted and even supported.

The power of raising awareness cannot be discounted and social media presents an unprecedented ability for every member of society to join the fight for global equality, health education and more, all from their own keyboard or mobile device.

Rocket in the community

Rocket Registrations is still a young business, barely a year old, but we’re growing fast and have big plans for the future. Some of these plans obviously relate to our aspiration to be the premium provider of paperless company, trust and superannuation products in Australia but we have other plans for supporting our community and those that work hard to make it a better place.

Part of this was networking at the ProBlogger event and another important part is taking part in Blog Action Day. This doesn’t just end at writing a post and sharing it out, but getting involved in reading, sharing and supporting the other bloggers around the world working together to make our global community a better place to be.

Visit the Blog Action Day website to read more about the cause and visit their Tumblr blog to see all the different posts being shared from around the world.

ProBlogger Training Event 2012 – We’re Going! #pbevent

When I found out that Darren Rowse of was running his ProBlogger Training Event again this year, I was immediately excited. The seminars, the training and the networking at this event is second-to-none in the blogging / social media space.

ProBlogger Training Day 2012

When Darren first put the call out on Twitter in 2010, asking his network if they would be interested in a training day, he was overwhelmed with interest. A few short weeks later, speakers and guests were all converging on Melbourne and 150 of us crammed into the JIKA Conference Centre in Fairfield for what would (obviously become) the Annual ProBlogger Conference.

Initially disappointed that I would not be able to attend due to tickets having sold out prior to my starting at Rocket, I was over the moon last Friday night when I managed to snare a rogue ticket that was being sold by an attendee that could no longer make it.

(Thanks to @littleaustravlr for the ticket!)

You're going to PBEVENT! - Thank you to @littleaustravlr for the last minute ticket!

So this week has been a mad scramble to ensure that my loose ends have been tidied up, my note-taking materials (digital and analogue!) are ready to be packed up and my best foot is pointed forward!

If you’re coming along, why not drop a comment below so we can meet up on the days and say hi? (If you missed out on a ticket, you can still get a Virtual Pass and receive an amazing collection of files that will greatly assist your blogging endeavours!)



The stage is set! The time is nigh! The stockings are hung by the chimney…(wait, what?)

Rocket’s relaunch under our new colours and sporting our newer and enhanced software system is only a mere fortnight away! The excitement has built to near breaking point and we’re so very happy with how far we’ve come in our first year.

Not only are we gearing up to start running registrations and document preparation through our custom-built software, but we have a bunch of projects and ideas lined up for 2013 that we hope will be a real hoot.

The backbone of those plans lies in my hands and I am super excited to get started with it all: social media.

You’re already taking part in my social media plans by reading this blog, so already I’m ahead! :) The next step is to get you to join me out across the Internets!

If you have a Facebook profile, (and let’s face it, with over half the Australian population using the site, there’s a good chance you have one!), why not come along to our Facebook Page and join the conversation?

I’ll be posting there regularly with information relevant to our industry, specials when they crop up and other interesting little tidbits that I reckon would be cool to share. (Don’t worry, I won’t spam your news feeds!)

If Facebook isn’t your thing and you prefer a more one-on-one conversation style, why not hop on over to our Twitter Profile and follow us?

Twitter is, in my opinion, one of the best ways to converse with people in short, sharp bursts, eliminating any unnecessary distractions that other networks have surrounding the posts and getting you right to the heart of the discussion.

The list doesn’t end there, however! We have a whole range of social networks and plans for all of them! If you have yourself a profile on these sites, come along and connect with us. I’ll be sure to say hello back!